Ducati has introduced Ducati Factory Made, a new program that brings advanced motorcycle customization directly into the production process. The initiative debuts in Europe with the Multistrada V4, giving customers the ability to configure their bikes with a high level of detail at the time of order.
The Ducati Factory Made program integrates optional equipment and styling elements into the assembly line at Borgo Panigale. This allows motorcycles to be delivered exactly as specified, without the need for post-purchase modifications, while maintaining consistent factory quality standards.
A key highlight of the program is the expanded range of colors and liveries. Customers can choose from multiple design collections, including classic Icone colors, glossy Style finishes, and matte Sophistication variants. Performance-inspired liveries and Ducati Corse designs are also available, offering a stronger connection to the brand’s racing heritage.
The program also expands collaboration with Automobili Lamborghini, introducing exclusive colors from its Ad Personam palette. Available options include Viola Pasifae, Arancio Xanto, Giallo Belenus, Blu Uranus, and Verde Scandal.
In addition to visual customization, the program offers a wide range of technical options. Buyers can select different wheel types, including cast, forged, and spoked variants, as well as personalize details such as brake caliper colors and rear frame finishes. Ergonomic adjustments are also available, including seat height and suspension settings for both rider and passenger.
The Ducati Factory Made system supports existing equipment packages such as Touring, Adventure, Sport, Tech, and Enduro, allowing customers to combine performance, comfort, and styling based on their needs.
Customization is also available for the Multistrada V4 Pikes Peak and RS versions, with additional options including carbon fiber components, auxiliary lighting, and ergonomic adjustments.
The Ducati Factory Made configurator is now available on the official Ducati website, where customers can build their motorcycle and send the configuration to an authorized dealer for pricing and ordering.
