Ducati and Carrera Eyewear have officially renewed their global collaboration, extending the successful partnership through 2029. Originally launched in 2022, this alliance brings together two powerhouse brands that share a passion for design, innovation, and high-performance spirit — both on and off the track.
The partnership focuses on developing premium sunglasses and optical frames tailored for motorcycle enthusiasts and individuals who embrace bold, dynamic lifestyles. The CARRERA|DUCATI eyewear collection draws direct inspiration from Ducati’s legendary Panigale V4 design.
Co-created with Ducati’s Centro Stile design team in Borgo Panigale, the eyewear line features aerodynamic, sporty silhouettes, straight temples with contrasting dual logos, and an aesthetic that reflects the DNA of both brands. High-performance materials such as carbon fibre, titanium, Ultem, and rubber ensure the eyewear delivers exceptional lightness and comfort.
Alessandro Cicognani, Ducati’s Licensing, Merchandising & Corporate Sponsorship Manager, stated:
“The collaboration between Ducati and Carrera has perfectly fit into our strategy of offering enthusiasts not only high-level products but also ones that incorporate the values of our brand, design and performance, which combined with the excellence and quality of Carrera have given life to original eyewear collections that immediately meet the public’s taste. It is therefore a pleasure to celebrate the renewal of this successful partnership today.”
Alberto Macciani, Chief Marketing Officer OCB’s & Global Head Communication of the Safilo Group, added:
“Carrera’s partnership with Ducati goes beyond the product and the sponsorship, in recent years we have built together a truly close-knit work team that also confirms the ambitious successes achieved on the track on the eyewear market.”
Under the renewed agreement, Carrera Eyewear remains the official partner of Ducati Corse, continuing its presence throughout the current MotoGP season and extending into 2026 and 2027. The partnership supports the Ducati Lenovo Team, represented by star riders Francesco Bagnaia (#63) and Marc Márquez (#93). Both athletes will also headline the 2025 global advertising campaign for the CARRERA|DUCATI eyewear collection.
