BRP Inc. has officially launched its first European flagship store in the heart of Paris, located at 8 Boulevard du Montparnasse. Operated in partnership with Canadian Motors, the 144-square-meter store showcases BRP’s latest innovations and marks a milestone in the company’s 22-year history.
A Strategic Retail Hub for Can-Am in Europe
This new Paris store offers an immersive experience featuring BRP’s full Can-Am on-road lineup, including the debut of its all-electric motorcycles—the Can-Am Pulse and Can-Am Origin—as well as the Can-Am Canyon three-wheeler. The space functions as both a showroom and a demo center, reinforcing BRP’s commitment to premium powersports and sustainable mobility.
Canadian Motors, a seasoned French dealership network, brings deep expertise in e-mobility. BRP plans to amplify store traffic with robust marketing support as part of its EMEA expansion strategy.
All-Electric Can-Am Pulse & Origin Motorcycles
The Can-Am Pulse and Origin electric motorcycles, equipped with BRP’s Rotax E-Power technology, are now available in 11kW and 35kW versions. The 11kW model is accessible to French drivers with only a standard car license and brief training, making it a practical alternative to scooters for urban commuting.
Both bikes feature a liquid-cooled battery system, fast Level 2 charging (20–80% in 50 minutes), and over two dozen optional accessories. The Can-Am Pulse is tailored for agile city riding with a 10.25-inch touchscreen and Active ReGen braking. The Can-Am Origin is dual-sport ready, offering Off-Road mode, high ground clearance, and KYB suspension for adventurous terrain.
