Schiranna, Italy – MV Agusta Motor S.p.A. marked a major milestone in style as the company welcomed over 5,000 visitors to its historic Schiranna headquarters for the first edition of the MV Agusta Open Days, held on June 21–22, 2025. The event celebrated MV Agusta’s 80th anniversary, bringing together customers, collectors, enthusiasts, and partners from across the globe.
Over two unforgettable days, the factory’s doors were opened to the public, offering guests an immersive experience with one of motorcycling’s most iconic Italian brands. Attendees traveled from 36 countries—spanning Australia, the United States, Chile, New Zealand, Europe, and Asia—to join the celebrations.
The weekend featured a variety of activities, including approximately 250 test rides, where participants experienced firsthand the performance of MV Agusta motorcycles. More than 2,000 visitors joined guided tours of the Schiranna factory, exploring the facility that represents the heart of MV Agusta’s innovation and craftsmanship.
The festive atmosphere was amplified by the participation of clubs such as the Moto Club Internazionale di Cascina Costa, co-organizers of the event, along with groups from Italy, Germany, the Benelux region, and France, reinforcing the global sense of community that surrounds the MV Agusta legacy.
Luca Martin, Executive Director of MV Agusta Motor S.p.A., stated: “I want to sincerely thank everyone who contributed to the success of this event: our employees, partners, collaborators, and above all, the thousands of enthusiasts who chose to celebrate this important milestone with us. The 80th anniversary celebration is not only a tribute to our history, but a new beginning. A concrete commitment to the future, driven by the same passion that has fueled the MV Agusta dream for eighty years.”
