The seventh edition of the Motor Valley Fest officially opened in Modena, Italy—a UNESCO World Heritage city—turning the heart of Emilia-Romagna into an open-air hub of automotive heritage from June 5 to 8. This annual celebration honors the engineering brilliance and motoring passion embedded in the Land of Motors.
A Showcase of Global Automotive Icons
Motor Valley is home to the world’s most iconic two- and four-wheel brands, including Ferrari, Maserati, Ducati, Lamborghini, Pagani, and Dallara. These names represent a unique blend of design, performance, and innovation. As the epicenter of Italy’s automotive industry, the region unites heritage with forward-thinking education and research.
The Motor Valley Fest transforms Modena into a dynamic stage for the culture of mobility, offering four days of talks, exhibitions, parades, and cultural programming. It serves not only as entertainment, but as a platform for collaboration between manufacturers, academic institutions, and policymakers. This year’s theme focuses on the future of the industry—emphasizing sustainable mobility, technology, and skills development.
Ducati Leads with Design and Innovation
Ducati returns to the festival as a leading symbol of two-wheeled excellence. Attendees can explore rare collector models like the Panigale V4 Tricolore, Tricolore Italia, and the Panigale V4 Lamborghini—embodying Italian style and engineering.
The festival opened with an inaugural conference at Teatro Storchi, followed by the Motor Valley Top Table—a strategic discussion between top executives, including Ducati CEO Claudio Domenicali, on future innovation and industry challenges.
Throughout the event, Ducati also leads a series of round tables and expert panels. Highlights include:
- June 5: Marco Zambenedetti (Superbike Project Manager) on “Racing and Technology” and Andrea Ferraresi (Design Director) on “Designing the Future.”
- June 6: Patrizia Cianetti (Marketing Director) on “The Luxury Experience.”
- June 6: A Ducati-led Talent Talk hosted by Simone Di Piazza (Head of Innovation), aimed at students and emerging professionals. The session will also stream live on the festival’s YouTube channel.
For full program details, visit the official Motor Valley Fest website.
