BMW Motorrad Brasil and Ituran Location and Control Ltd. (NASDAQ: ITRN), a global pioneer in vehicle telematics, have announced a strategic partnership set to redefine the riding experience for motorcyclists in Brazil. Through its local subsidiary, Ituran will deliver advanced telematics solutions exclusively to BMW Motorrad customers across the country.
The collaboration introduces a premium layer of safety, connectivity, and convenience, powered by Ituran’s cutting-edge technologies. Riders can now enjoy enhanced peace of mind and smarter riding experiences through the integrated system, which includes real-time GPS tracking, virtual geofencing, route history, maintenance notifications, heat maps of risk-prone areas, digital service scheduling, and stolen vehicle recovery features—all accessible via the user-friendly Ituran mobile app.
This forward-thinking initiative reflects the shared vision of both brands to elevate digital mobility. BMW Motorrad owners in Brazil will now benefit from intelligent motorcycle connectivity, making riding not just safer but also more intuitive.
About Ituran
Established in 1995, Ituran is a global leader in connected mobility and telematics services, providing comprehensive location-based solutions for the automotive, insurance, and transportation sectors. Ituran specializes in stolen vehicle recovery, fleet and asset management, and personal security services. As the largest OEM telematics provider in Latin America, Ituran operates in more than 20 countries and serves over 2.5 million subscribers.
Ituran also drives innovation in the smart mobility space as the founder of DRIVE, a Tel Aviv-based tech incubator. With a global workforce of around 2,800 employees, Ituran maintains offices in Israel, Brazil, Argentina, Mexico, Colombia, Ecuador, India, Canada, and the United States.
