Minneapolis, MN — June 24, 2025
Indian Motorcycle, America’s First Motorcycle Company, has unveiled an exclusive apparel collaboration with acclaimed Indigenous artist and streetwear designer Jeremy Arviso. This special nine-piece capsule collection merges Arviso’s distinctive artistic vision with Indian Motorcycle’s legacy of freedom and innovation.
Each limited-edition item in the collection features Arviso’s signature contemporary take on Native American style, integrating vibrant color, symbolic arrow motifs, and Indigenous design elements that reflect movement, community, and connection to the land.
Proceeds from the collection will benefit Change Labs, an award-winning, Native-led organization dedicated to empowering the next generation of Native American entrepreneurs across the Navajo and Hopi Nations.
Aaron Jax, Vice President of Indian Motorcycle, stated: “Whether engineering new motorcycles or competing on the racetrack, everything we do at Indian Motorcycle pulls inspiration from our rich history and the iconic legacy of our brand. Partnering with Jeremy Arviso has been an inspiring journey — one that brings deep storytelling to life through meaningful design. The colors and symbols in this collection carry significance, offering our riders a deeper connection to the artistry and traditions of Indigenous Peoples.”
A member of the Navajo Nation (Diné) with Hopi, Akimel O’odham, and Tohono O’odham roots, Arviso has collaborated with brands like Nike®, the NFL®, and the Phoenix Suns®, and now brings his bold, modern expression of Native American culture to Indian Motorcycle.
Jeremy Arviso added: “Creating such a meaningful, modern expression of Native American style with a legendary brand like Indian Motorcycle is both an honor and a privilege. For this collection, I drew inspiration from the brand DNA of Indian Motorcycle, while carefully integrating vibrant color and Indigenous visual elements that symbolize movement and direction throughout the collection. Adorned with arrow motifs, each piece embodies a deep connection to land, community, and heritage.”
The collection includes men’s and women’s apparel, from t-shirts and tank tops to hats and sweatshirts. Each design features the Sacred Hoop’s four symbolic colors—white, red, black, and yellow—representing the four directions, seasons, and stages of life.
Indian Motorcycle’s partnership with Change Labs reflects a shared commitment to fostering Indigenous entrepreneurship. Change Labs provides critical resources, funding, and coaching to Native business owners and operates entrepreneurship hubs in Arizona and New Mexico.
The limited-edition apparel is available in select dealerships and online at IndianMotorcycle.com.
To learn more about Change Labs and Jeremy Arviso, visit nativestartup.org and RVSO78.com.
