Norton Motorcycles has officially confirmed the end of production for its V4SV sportbike, V4CR café racer, and the retro-inspired Commando 961. The announcement marks the conclusion of three iconic models that carried the brand’s legacy in recent years and clears the path for a bold new product lineup to be unveiled at EICMA 2025 in November.
The V4SV, V4CR, and Commando 961 were the last remaining models linked to Norton’s previous ownership under Stuart Garner. Production of the V4SV and V4CR has already wrapped up, while the Commando 961 is now in its final stages. Assembly lines at Norton’s Solihull, U.K. factory have already shifted to building the upcoming models. In preparation for their debut, Norton even cleared its Instagram page, replacing older posts with teasers of what’s next.
Executive Director Richard Arnold acknowledged the significance of this transition:
“The Norton V4SV, V4CR and Commando 961 are revered the world over as the latest in a long line of iconic Norton motorcycles. As one chapter ends, another begins and the waiting is now almost over to reveal our exciting future. Norton’s rich and storied history has always been built on a forward-thinking mindset and our resurgence reflects a bold vision for these legendary British motorcycles.”
The new lineup represents the first major product releases since Norton was acquired by TVS Motor Company in April 2020. With substantial investment and the engineering expertise of one of the world’s largest motorcycle manufacturers, Norton is preparing for a new era that will expand its portfolio into fresh market segments and international regions.
Each of the outgoing models has played a pivotal role in Norton’s modern story. The V4CR, Norton’s latest café racer introduced in 2023, carried a price tag of over £40,000. The V4SV sportsbike, launched in 2022, was priced just above £30,000. The Commando 961, a modern classic inspired by Norton’s heritage, entered the market in 2023 at around £17,000.
Demand for the final production units has been strong. Dealers have already secured all remaining Commando 961 bikes, with waiting lists for the last deliveries expected to close soon. Some collectible last-of-the-line editions are also being offered to dedicated enthusiasts. Norton continues to provide finance packages to support new owners joining the brand.
The company has previously confirmed its ambition to launch six new motorcycles within the next three years, with the first model expected to appear by late 2025. The November unveiling at EICMA will therefore serve as the starting point for Norton’s resurgence, blending a new design language with the historic prestige of one of Britain’s most storied motorcycle brands.
